If you run a content-based site or YouTube channel that you’d like to monetise, then you’ll want to know about how the Basic Attention Token (BAT) can help you.

We touched on BAT when we took a look at the Brave browser in a recent post, which covered things from a user perspective.

BAT and the Brave Browser

Now we’re going to put on our publisher’s hat and look at the role BAT plays for content creators and show you how to get your site involved.

As a publisher with a monetised platform (or one you’d like to monetise), you likely rely on ads for a good deal of your revenue. Users of the Brave browser don’t help your cause, but they can.

If you verify your site with Brave Payments, your consumers can choose to pay you in BAT for using your site. The more time they spend on your site, the greater your reward (notwithstanding how they configure the % payouts).

So, ready to get your site BAT ready?

Step 1 – Sign up for Brave Payments

The first thing you’ll need to do is sign up for Brave Payments.

Simply enter your email address and you’ll be at your new dashboard in moments.

For subsequent logins, Brave Payments always sends you a confirmation email as part of the process, so, you’ll need to get used to switching between your browser and email when signing on.


brave payments dashboard

Brave Payments Dashboard

As you can see, there’s a tiny amount of BAT in my account. That’s from the first payout from my Brave browser.

It was set to pay out 5 BAT exclusively to Crypto Coin Newbie (just as an experiment — I’m gonna change it!), so, it looks like there were some fees along the way.

The “Promo Progress” area is where your referrals are tracked.

At least for now, you’ll receive about $5 in BAT for every person you refer who then uses the Brave browser regularly for the next 30 days.

What? You’re not using Brave yet? Well, why not use our referral link? 😉

The last part of setting up your account is optional but strongly recommended: 2 Factor Authentication.

To enable this, click on your name at the top right and select Security and follow the steps.

brave payments 2FA

2 Factor Authentication

Step 2 – Adding Your Channel

A “Channel” is either a website or (for now) a YouTube channel.

Click the “+ Add Channel” button at the top of the page.

On the next screen you’ll see 2 options. “Site Operator” for websites and “Individual Creator” for YouTube channels.

brave payments add channel

Step 2a – Adding Your Website

Select the Site Operator option.

Enter your site’s domain. No need to enter the full URL. Your naked domain (i.e. “abc.com”) is enough.

brave payments enter domain info

Step 2b – Adding Your YouTube Channel

This process couldn’t possibly be easier. It took literally 3 mouse clicks:

  1. Select the Individual Creator option.
  2. If you have more than 1 account/channel then you’ll need to select the appropriate one.
  3. Now, simply allow access to your channel and Voila! You’re done. Skip to step 3.
brave payments youtube auth

Authorise YouTube

Step 3 – Verifying Your Website

If you’re running WordPress like this site is you’ll be prompted to install the Brave Payments Verification plugin.

brave payments wordpress detected

WordPress Detected

Doing this makes things a super simple 4-step process:

  1. Copy the verification code.
  2. Search for the plugin through the admin side of your site, install, and activate.
    brave payments verification plugin

    Brave Payments Verification Plugin

  3. Paste the verification code into the plugin’s setting page and hit Save Changes.
    brave payments enter publisher verification code

    Enter Publisher Verfication Code

  4. Go back to your Brave Payments tab/window and hit Verify.
    brave payments now verifying your domain

    Verifying Your Domain

You should receive a confirmation email within the next 24 hours. After that, your channel is all set!

brave payments confirmation email

Confirmation Email

Step 4 – Getting Paid

Payments are managed through Uphold and are sent over on a monthly basis; there doesn’t appear to be any way to initiate a manual transfer.

You just need to create a free account with Uphold and you can withdraw your funds whenever you like (there are fees for withdrawing from the platform or exchanging currencies).

That’s all there is to it. You’re site is set up to receive BAT payments and you’ve got an account with Uphold to manage your BAT funds.

What’s Next?

I’m looking forward to seeing how the Brave / BAT ecosystem plays out and have high hopes that it’s successful. This could be a real game changer.

In the meantime, it’s probably worthwhile setting the stage to take advantage of the (hopefully) coming evolution.

Did you find this guide useful?

Are you going to implement Brave Payments for your site?

If you got something useful from this post, please share it on Facebook and Twitter so your friends can benefit from it too.

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